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Social Media Webhooks: Get Comments, DMs and Post Events in Real Time

Register a URL and Creator OS sends signed events for new comments, DMs, published and failed posts, and account connections across every network.

Creator OS · September 30, 2026 · 1 min read

Polling for new comments is slow and wasteful. Creator OS webhooks push events to your server as they happen, across every connected network, so your app or agent can react instantly.

   Instagram comment arrives
            |
            v
   +--------------------+   POST (JSON)          +------------------+
   |    Creator OS      | ---------------------> |  your server     |
   |  comment.received  |   X-CreatorOS-         |  1. verify sig   |
   +--------------------+   Signature: t=..,v1=. |  2. act on it    |
                                                 +------------------+
   signature = HMAC-SHA256(secret, "<timestamp>.<body>")
How a webhook delivery works

Events you can subscribe to

  • Posts: post.scheduled, post.published, post.failed, post.partial, post.cancelled
  • Accounts: account.connected, account.disconnected
  • Comments: comment.received
  • DMs: message.received, message.sent, message.delivered, message.read, message.failed

Signed and verifiable

Every delivery carries an X-CreatorOS-Signature header: an HMAC-SHA256 of the timestamp and body using your endpoint’s secret. Check it before trusting the event. You can send a test event, see recent deliveries and redeliver one.

What people build

  • Instant replies to new comments
  • A Slack alert when a post fails
  • A CRM record for every new DM

Setup and payloads: Webhooks and the webhooks use case.

Get started

Creator OS plans start at $19.99/month, with the API, the MCP connector and the CLI included. Create your account and connect your socials in a few minutes.

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