A comment-to-DM automation watches a post for a keyword. When someone comments it, they get an automatic direct message, usually with a link to a guide, a product or a signup page. It turns comments into leads without you sitting in the inbox.
+--------------------+ comments "GUIDE" +------------------+
| Your post | <----------------------- | Follower |
| "Comment GUIDE | +------------------+
| for the link" | ^
+--------------------+ |
| |
| keyword matched |
v |
+--------------------+ sends the DM |
| Creator OS | ----------------------------------+
| automation | "Here's your guide: go.creatoros.ca/..."
+--------------------+
|
v
clicks tracked per linkWhy creators use it
- “Comment GUIDE and I’ll send it to you” boosts comments, which helps the post reach more people.
- Every commenter gets the link instantly, even at 3am.
- You collect interested people in your DMs, where conversations convert best.
How to set one up in Creator OS
- Connect your Instagram or Facebook account.
- Create an automation with the keyword, the post it watches, and the message to send.
- Tell people in your caption or video what word to comment.
You can create and manage automations from the web app, from Claude through the Creator OS connector, or with the API. The comment-to-DM use case walks through it step by step.
Track the clicks
Put a trackable link in the DM, for example a go.creatoros.ca short link, to see exactly how many people clicked and where they came from.
Frequently asked questions
Which platforms support it?
Instagram and Facebook.
Can my AI agent set these up?
Yes. Ask Claude something like “When someone comments GUIDE on my latest reel, DM them the link to my free guide.”
Try it
Creator OS plans start at $19.99/month and include the API, the MCP connector for Claude and ChatGPT, and the CLI. Create your account, connect your socials, and hand your key to an agent.